OVERVIEW
Role: Designer & Illustrator I Year: 2022 I Services: Logo Design & Branding I Program: Adobe Illustrator
DESIGN BRIEF
In my personal project, I embarked on an exhilarating journey to craft a complete visual identity for the fictional gym "LifeChange Fitness." The core of this endeavor was centered around logo design, where I aimed to encapsulate the raw essence of a gym experience by embracing a rugged aesthetic. The choice of color scheme played a pivotal role, and after meticulous experimentation, I curated a palette that exuded grit and determination, while also evoking a sense of transformation and energy. As the project unfolded, I delved into crafting impactful poster designs that showcased the gym's vigor and potential for life-changing transformations. The packaging design further elevated the narrative, embodying the notion of fitness as a journey towards personal evolution.
LOGO DESIGN
The logo design for "LifeChange Fitness" is a masterful fusion of bold typography and symbolic elements that encapsulate the essence of strength and transformation. The meticulously crafted text exudes confidence and resilience, embodying the very spirit of the gym. The strategically positioned arrows encircling the text resonate deeply with the gym's name, symbolizing the dynamic process of change that each individual undergoes on their fitness journey. After careful consideration, the decision to combine "Life" and "Change" into a single word creates a visually captivating harmony, echoing the holistic transformation that the gym promises.
TRAINER BIO POSTERS
The trainer bio posters exude a sense of determination while the strategic use of a vibrant light blue color infuses each poster with an energetic and uplifting aura. Each trainer's bio showcases their specialization and expertise, inviting gym-goers to discover their unique training approaches. The harmonious blend of the dark and invigorating color palette perfectly mirrors the dynamic nature of the gym's atmosphere and highlights the trainers' commitment to fostering positive transformations.
POSTER ADVERTISEMENT
The poster advertisement design for LifeChange Fitness brilliantly merges innovative layout experimentation with a refined approach to typography, resulting in a visually captivating and impactful composition. In a strategic departure from overwhelming visual elements, the design champions the "less is more" ethos, allowing the image to claim the spotlight while employing minimalistic yet impactful text.
PROTEIN PACKAGE DESIGN
The protein package design for LifeChange Fitness is a strategic testament to the brand's holistic approach to wellness. Recognizing the significance of seamlessly integrating gym products into the LifeChange Fitness identity, the whey protein label design harmoniously embodies the gym's ethos. By meticulously incorporating the signature color scheme and visual elements of the LifeChange brand, the design aligns the product effortlessly with the gym's core values. The packaging captures attention with its congruent look, inviting users to embark on their fitness journey with a product that mirrors the gym's dedication to transformation, both inside and out.