OVERVIEW
Role: Designer I Year: 2022 I Services: Logo Design & Branding I Program: Adobe Illustrator
CLIENT BACKGROUND
"It's Personal" is built upon a foundation of values that revolve around empowerment, innovation, and authenticity. The company strongly believes that self-care is an essential component of overall health and happiness. Its commitment to empowering individuals with high-quality, effective, and convenient personal care products has driven its rapid growth and enthusiastic consumer following.
DESIGN BRIEF
Hover Cover is an innovative and environmentally friendly solution for on-the-go personal hygiene. The primary objective is to create a visually compelling identity that resonates with the target audience, reflecting the product's purpose and personality. The client envisioned an energetic and vibrant visual language, characterized by bold and crazy colors, and unconventional fonts. However, I also had the exciting opportunity to explore a refined and sophisticated alternative that conveys a sense of calmness and sleekness.
The design should seamlessly blend the concepts of modernity, eco-friendliness, and women's empowerment, establishing a strong connection with the consumers who seek convenient, sustainable, and stylish solutions for their personal care. This project invited me to push the boundaries of creativity while striking a balance between exuberance and elegance, ultimately resulting in a distinctive branding and logo that will make Hover Cover an iconic presence in the personal care market.
LOGO DESIGN
The Hover Cover logo ingeniously captures the product's essence with a touch of subtlety and playfulness. A meticulously crafted peach icon, carefully designed to evoke the contour of a person's buttocks, serves as the focal point. The design journey explored various iterations, experimenting with cheeky and explicit depictions, ultimately leading to a cleverly nuanced representation that strikes the perfect balance between allusion and sophistication. The accompanying text demonstrates a harmonious interplay of bold and thin strokes, mirroring the duality of the product's purpose – a robust and eco-conscious solution for personal care that also exudes elegance.
PROCESS FINAL COVER
BOX COVER & PACKAGE DESIGN
Delving into a spectrum of vibrant colors during the creative process, a deliberate decision was made to embrace the striking combination of magenta and white. These two colors converge to create an aura of sleekness and boldness that effortlessly draws attention. The sides of the box are adorned with intricately crafted patterns derived from zoomed-in segments of the peach icon. This design approach showcases the beautiful strokes of the peach, adding a touch of artistry and playfulness to the packaging while maintaining a sense of elegance and refinement.
INTERIOR BOX DESIGN
The interior box design for Hover Cover unveils an equally captivating experience that seamlessly complements its exterior counterpart. Specifically curated to house five portable toilet seat covers (total of 5 interior boxes) for on-the-go use, the interior design mirrors the bold and sleek color palette of magenta and white. However, a captivating twist is introduced as the colors are inverted, creating a visually distinct and intriguing differentiation from the outer box packaging. This intentional contrast adds a layer of depth to the overall branding, highlighting the product's attention to detail and enhancing the sense of anticipation as users unveil each individually packaged seat cover.
INFORMATION SLIP
The information slip accompanying Hover Cover encapsulates essential insights into the product's remarkable attributes and offers a comprehensive guide to optimal usage. Designed with meticulous care, the strokes of the accompanying images mirror the exquisite strokes of the peach icon, establishing a visual harmony that resonates with the brand's identity. This informative slip serves as a valuable resource, spotlighting the product's best qualities, from its eco-friendly composition to its innovative convenience for on-the-go personal care. Precise instructions are provided, offering users a step-by-step guide to make the most of "Hover Cover," ensuring a seamless experience that aligns seamlessly with the brand's commitment to excellence and user satisfaction.